The Death of Cool

"What we watched was technically ‘good’ don’t get me wrong. It was functional and running smoothly but there was just absolutely no style. The audience watching didn’t feel like they belonged to a community that was unbelievably important to them, there was no sense of rabid fandom, it was just people standing and watching and bopping along. They were present but equally not really there at all. It felt like they’d decided to pop to the show on a whim and check it out. The whole thing was one big shrug with a huge air of indifference. Everyone felt unaffected. Everything felt vague. It was not cool."