The Devil and Commodity Fetishism in South America
Michael T. Taussig
The University of North Carolina Press, Chapel Hill·2010
Thirty years after its first publication in 1980 seems like a good time to add a sort of afterword to this devil book so as to ponder the nature of anthropology as storytelling and bring you up to date with some changes in the situation described in the first half of the book. But my first interest is with "voice" and the art of writing—that which is the very lifeblood of our work yet rarely gets mentioned. As I see it, our work in anthropology, as much as in philosophy, is a species of poetry, a matter of finding the words and rhythm of language that resonate with what we are writing about. To put it crudely: anthropology studies culture, but in the process "makes" culture as well. To be aware of this is to figure out ways of translating between the known and the unknown without taking away the strangeness of the unknown and, even more important, without blinding oneself and one's readers to the strangeness of the known, that which we take for granted about ourselves and our ingrained ways of life— such as the very idea of the market economy thrown into bold relief by the devil contract exemplified in this book.