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Estratégias do marketing de conteúdo em serviços de informação para a comunidade

Michelli Costa

Anais do VII Workshop de Informação, Dados e Tecnologia·2024

Introdução: Este estudo explora as estratégias de marketing de conteúdo aplicadas pelo projeto "Comunica Mulher" na promoção de serviços de informação para a comunidade, visando a prevenção da COVID-19 e o combate à violência doméstica. Metodologia: A metodologia adotada foi de métodos mistos para uma análise descritiva acerca da aplicação das estratégias propostas por Assad (2016) nos resultados do Projeto no período de outubro de 2020 a dezembro de 2023. Utilizou-se o Meta Business Suite para coletar e analisar dados de publicações no Instagram, com apoio do Microsoft Power BI para visualização e interpretação dos resultados. Resultados: Os resultados indicam que o projeto realizou 232 publicações, majoritariamente em formatos de carrossel e imagem, que constituíram 80% do material divulgado. Apesar disso, vídeos curtos (reels) demonstraram maior engajamento proporcional, baseando-se em curtidas, compartilhamentos e comentários. As publicações foram mais eficazes nos dias úteis, com destaque para quintas-feiras e sábados. Conclusão: O estudo revela a eficácia de estratégias de marketing de conteúdo em projetos de serviço de informação, sugerindo a adaptação de formatos de publicação para maximizar o engajamento do público

★ 5.0 (1)

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Generative AI Can Harm Learning

Hamsa Bastani, Osbert Bastani, Alp Sungu, Haosen Ge, Özge Kabakcı, Rei Mariman

2024·93 citations

No abstract available

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Backwards Planning with Generative AI: Case Study Evidence from US K12 Teachers

Samantha Keppler, Wichinpong Sinchaisri, Clare Snyder

SSRN Electronic Journal·2024·4 citations

No abstract available

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“The bus is accessible, but how do you get to the bus”: First and last mile experiences of disabled transit riders

Kaylyn Levine

Journal of Public Transportation·2024·13 citations

No abstract available

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Providing Inclusive Bus Rapid Transit (BRT) Services for People with Disabilities in the City of Semarang

Muhammad Syofi’i, Gurindra Prasetyo, Agus Widodo

Proceedings of the 3rd AIDRAN Biennial Conference: International Conference on Disability Rights, ICDR 2023, 21– 23 November 2023, Yogyakarta, Indonesia·2024

No abstract available

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How Election Rules Affect Who Wins

Justin Grimmer, Eitan Hersh

Journal of Legal Analysis·2024·13 citations

Abstract Contemporary election reforms that are purported to increase or decrease turnout tend to have negligible effects on election outcomes. We offer an analytical framework to explain why. Contrary to heated political rhetoric, election policies have small effects on outcomes because they tend to target small shares of the electorate, have a small effect on turnout, and/or affect voters who are relatively balanced in their partisanship. After developing this framework, we address how the findings bear on minority voting rights. We then show that countermobilization from political parties cannot explain the small effects of election laws. We explain that even when a state passes multiple policies at the same time, the reforms will still only have a marginal effect on turnout and an ambiguous effect on who wins. Finally, we explain what policies should raise alarm about affecting outcomes.

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Who Gets the Kid? Female Empowerment and Child Custody in Taiwan

Yen-hsin Alice Cheng

Socius: Sociological Research for a Dynamic World·2024

Women’s status in Taiwan has improved substantially due to rapid social and legal changes, yet how female empowerment affects child custody outcomes has been studied little. This study analyzes the entirety of divorce registration records in 2002–2004 and 2018–2020 to reveal the evolution of custodial arrangements in Taiwan. It pays particular attention to how mother’s changing traits and spousal pairings in age and education affect the probability of different child custody outcomes. The findings show that maternal age and education matter in both absolute and relative terms. Higher maternal age and education are associated with more mother-sole and joint custody decisions. Women in age and educational hypogamy secure mother-sole custody more often than their nonhypogamous peers. Furthermore, with improved women’s status at the society level, all women and particularly those in nontraditional unions now have become less likely to face a complete loss of child custody upon divorce than before.

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"Deciphering a Non-Meal: Pantawid-Gutom and the Everyday Negotiation of" by Gideon Lasco and Jhaki Mendoza

Gideon Lasco, Jhaki Mendoza

Archīum Ateneo·2024

Pantawid-gutom literally means “to bridge hunger” and refers to a range of food and non-food products and practices in the Philippines that allow people to survive in between “serious meals.” What does its existence as a liminal category between food/non-food or serious/non-serious meal signify, particularly for millions of Filipino families who regularly experience hunger? Drawing on fieldwork in low-income urban communities on Luzon Island, and from a review of the scholarly and popular literature, we use local conceptions of pantawid-gutom—hitherto overlooked in the scholarship—as a starting point for exploring the lived reality of food insecurity in the country. The efficacy of pantawid-gutom, we argue, is both material and symbolic, providing temporary relief from the feeling of hunger and allowing people to suspend their ideas of what is good to eat while maintaining the hope that their socioeconomic predicament is something bridgeable.

★ 5.0 (1)

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Life-Affirming Horror and the Films of Jane Schoenbrun

Caetlin Benson-Allott

Film Quarterly·2024

Filmmaker Jane Schoenbrun’s trilogy of films are not horror movies but movies about horror media that collectively proclaim horror’s value for its trans, queer, and otherwise vulnerable fans. A Self-Induced Hallucination (2018), We’re All Going to the World’s Fair (2021), and I Saw the TV Glow (2024) demonstrate three fundamental truths about horror media, horror fandom, and their utility: (1) Horror creates community; (2) Horror provides a means of processing reality; and (3) Horror helps its fans manage the difficulty of self-discovery. Schoenbrun’s films extol horror’s life-affirming functions, which are often overlooked in critiques of its morbidity and pathologizations of its fans.

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Carmilla in Context

S. Brooke Cameron, Peadar O’Dea

The Palgrave Handbook of the Vampire·2024

With her warm body and “strange” backstory, Carmilla has left readers wondering and wanting more of (if not openly desiring) this human-like lesbian vampire from the moment Le Fanu first penned her in 1872. Her subsequent reframings, by the author himself, as a part of his In a Glass Darkly Series, or later novelists on female vampires (in Stoker’s Dracula), highlight the ambivalent potential of this queer vampire. Our chapter extends this reading of a lesbian vampire who “goes both ways” to the wider sociopolitical nineteenth-century contexts, especially Irish politics at the end of the century. In keeping with her queer origins, Carmilla represents an ambivalence toward empire, as Le Fanu himself tried to reconcile his own conflicted or “fringe” political position.

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Oldest Papers

Estratégias do marketing de conteúdo em serviços de informação para a comunidade

Generative AI Can Harm Learning

Backwards Planning with Generative AI: Case Study Evidence from US K12 Teachers

“The bus is accessible, but how do you get to the bus”: First and last mile experiences of disabled transit riders

Providing Inclusive Bus Rapid Transit (BRT) Services for People with Disabilities in the City of Semarang

How Election Rules Affect Who Wins

Media Consolidation

Who Gets the Kid? Female Empowerment and Child Custody in Taiwan

"Deciphering a Non-Meal: Pantawid-Gutom and the Everyday Negotiation of" by Gideon Lasco and Jhaki Mendoza

Life-Affirming Horror and the Films of Jane Schoenbrun

The Palgrave Handbook of the Vampire

Carmilla in Context