<jats:p>This article considers the history of movie novelizations from historical, critical, and personal perspectives. Novelizations are considered in their commercial and artistic aspects, with case studies considered from David Gerrold’s 1973 Battle for the Planet of the Apes to the novelizations from the Star Trek and Star Wars franchise series. The return to favor of novelizations in the era of synergistic marketing and franchise “lore” argues for the form’s durability and relevance to the changing conditions of movie marketing and conglomerate entertainment.</jats:p>
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