The Cultural Negotiation of Practice Boundaries Through New Rituals: The Case of Self-Care Consumption - ProQuest
R. E. Hochstein
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Community Reviews
kayo
12/12/2025
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- consumers engage in introspection to create new personal rituals from available cultural scripts & protect them from external infringement - consumers engage in denouncing strategies (legitimate/illegitimate consumption), positioning strategies (allow for variation), and blurring strategies (resolve tensions b/w competing cultural scripts)