<jats:title>Abstract</jats:title>
<jats:p>Explanations of socioeconomic inequalities in college enrollment focus on college readiness, financial constraints, and information deficits. We provide a cultural explanation of educational inequalities, arguing that disadvantaged students are deterred from applying to high-status colleges because of the shared cultural narratives employed by those colleges—a mechanism that we label “institutional exclusion.” Computational text analyses of college mission statements show that community colleges, for-profit colleges, and four-year colleges draw upon distinctively different cultural narratives. To gauge the causal effect of these narratives on student responses, we designed a survey experiment for a sample of high-school seniors. We find that the career-focused narratives of for-profit colleges are most appealing to disadvantaged students, whereas advantaged students prefer the post-materialist rhetoric of four-year colleges. We conclude that institutional exclusion should be included in sociological discussions of college inequalities and the promotion of diversity in organizations.</jats:p>
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