The strategy of obfuscation has been broadly applied—in search, location tracking, private communication, anonymity—and has thus been recognized as an important element of the privacy engineer’s toolbox. However, there remains a need for clearly articulated case studies describing not only the engineering of obfuscation mechanisms but, further, providing a critical appraisal of obfuscation’s fit for specific socio-technical applications. This is the aim of our paper, which presents our experiences designing, implementing, and distributing AdNauseam, an open-source browser extension that leverages obfuscation to frustrate tracking by online advertisers.
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