<jats:p>The integration of Generative Artificial Intelligence into creative processes raises scenarios that escape the classical notion of interaction between Humans and Computers. The emergence of co-creation, creative collaboration and distributed agency suggest that Human-AI creation is relational rather than interactive. This paper reviews this transition within different perspectives on humans and technologies for creativity and presents a theoretical contribution for the understanding of these processes, embracing the complexity of this new creative paradigm and interrelating cognitive, affective and behavioral dimensions. The paper conceptualizes relational processes in creativity as mutual influence processes in which Human and AI actors collaborate iteratively, sharing their agency and reciprocally modeling their behavior, knowledge structures, and affective responses. The concept is then applied to the audiovisual industry to explore the emerging dynamics in those processes while enabling a critical look at the implications of this new forms of creation regarding classical and new workflows and debates on labor and ethics. In the end, some conclusions are presented along with three initial research directions for relational processes in Human-AI creativity, highlighting the importance of raising critical awareness of these relationships in education.</jats:p>
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