Examining the Proteus effect on misogynistic behavior induced by a sports mascot avatar in virtual reality
Rabindra Ratan, Josephine Boumis, George McNeill, Ann Desrochers, Stefani Taskas, Dayeoun Jang, Taj Makki
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kayo
12/9/2025
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- those who embodied a university-color-associated avatar exhibited more misogynistic behaviors, but hypermasculinized body-sized avatars didn't have an effect - organization-representing avatars may induce behavioral conformity to implicit attitudes associated with the organization, such as misogyny