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pascal-scc.primo.exlibrisgroup.com

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Strengthening brand positioning through price transparency in higher education

Alan P. Duesterhaus

Journal of Brand Strategy·2015

Every organisation with a product or service is or should be concerned with its brand position. Within the higher education sector, virtually every college is faced with significant challenges with regard to its finances and enrolment. This case study provides the experience of Converse College in its decision to shift its brand position in the realm of price. Along with outcomes from implementing this shift in brand position, recommendations are provided. The case study provides practitioners with insights to adopt and pitfalls to avoid. For researchers there is an opportunity to look at how changes in brand position can affect customer perception of status good items.

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Attributes of successful university brands in the USA

Alan P. Duesterhaus, Molly Duesterhaus

Journal of Brand Strategy·2014·14 citations

Increasing adoption of modern marketing techniques by colleges and universities coupled with challenging economics has created significant competition in higher education. Institutions that avail themselves of current research and best practices in regard to brand management will be in the best position to succeed. This paper looks at factors that can help create a successful university brand. The use of a consumer-driven revealed preference ranking metric provides a testable method for location and brand experience attributes. The results provide support for particular attributes of a successful university brand. This analysis extends the understanding of university brands and develops a greater understanding of successful university brand components, particularly within the USA. Implications for future research and suggestions for practitioners are discussed.

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Higher education: A luxury good brand model

Alan P. Duesterhaus

Journal of Brand Strategy·2018·1 citations

External economic pressure continues to challenge institutions of higher education. The ability for institutions to navigate this pressure successfully is reliant on a sustainable business model. This paper extends luxury goods research to include the market for higher education through the application of luxury goods attributes such as pricing, scarcity, conspicuous consumption and context. A brand model for the study of higher education as a luxury good is proposed and operationalised in the context of an American higher education institution Implications for higher education institutions, administrators and society are discussed.

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Creating a Culture of Care: A Case Study of Finals Week Activities and Student Wellbeing Assessment

Piper Cumbo, Abigail Higgins

journal.calaijol.org·2025

This case study investigates the role of Auburn University Libraries (AUL) in enhancing student wellbeing during finals week, a period characterized by elevated stress and anxiety levels among students. In light of rising mental health concerns within college populations, particularly exacerbated by the COVID-19 pandemic, this research aims to assess the effectiveness of AUL’s targeted initiatives designed to support students during this critical time. The study addresses four core questions regarding student perceptions of the library's involvement, the perceived impact of activities on stress and anxiety, student recommendations for future initiatives, and the evaluation of the return on investment for resources allocated to these programs. Employing a mixed-methods approach, the research draws upon both qualitative and quantitative data to provide insights into student experiences and the effectiveness of wellness initiatives. The findings contribute to the broader discourse on the importance of academic libraries in fostering mental health and wellbeing in higher education, ultimately aiming to inform future strategies and ensure the sustainability of supportive programs within the university’s educational ecosystem.

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YaRN: Efficient Context Window Extension of Large Language Models

Bowen Peng, Jeffrey Quesnelle, Honglu Fan, Enrico Shippole

arXiv·2023

Rotary Position Embeddings (RoPE) have been shown to effectively encode positional information in transformer-based language models. However, these models fail to generalize past the sequence length they were trained on. We present YaRN (Yet another RoPE extensioN method), a compute-efficient method to extend the context window of such models, requiring 10x less tokens and 2.5x less training steps than previous methods. Using YaRN, we show that LLaMA models can effectively utilize and extrapolate to context lengths much longer than their original pre-training would allow, while also surpassing previous the state-of-the-art at context window extension. In addition, we demonstrate that YaRN exhibits the capability to extrapolate beyond the limited context of a fine-tuning dataset. The models fine-tuned using YaRN has been made available and reproduced online up to 128k context length at https://github.com/jquesnelle/yarn

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Oldest and Lowest Rated Papers

Untitled Blog Post

Strengthening brand positioning through price transparency in higher education

Attributes of successful university brands in the USA

Higher education: A luxury good brand model

Impact of Journalism Instruction on Language Arts in Alaskan Schools

Brand Establishment at the University of Chicago: An Investigation of De-Escalation of Commitment in University Athletics

Creating a Culture of Care: A Case Study of Finals Week Activities and Student Wellbeing Assessment

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YaRN: Efficient Context Window Extension of Large Language Models

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